[CMS-PR] Life Sciences Content Managers Convene in Indianapolis This June

[Scott Abel]

For immediate release:

Indianapolis -- Medical, science, and marketing writers, and health  
care information technologists, will convene in downtown Indianapolis  
this June at the Documentation and Training Life Sciences Conference (http://www.doctrain.com/life 
) to explore ways to reduce the amount of time and energy it takes to  
create the content needed to run pharmaceutical companies, medical  
device firms, and health and hospital corporations. Attendees will  
explore solutions to health care information management challenges --  
everything from speeding the time it takes to get a new drug to market  
to designing health care websites that cater to an increasingly  
international audience.

Documentation and Training Life Sciences will be held at the Union  
Station Crowne Plaza from June 23-26, 2008. The event aims to attract  
science, medical and technical writers and editors, web marketing and  
PR professionals, regulatory specialists, information architects,  
knowledge managers, document engineers, interaction designers and web  
content and online community managers. The theme of the event is The  
Right Prescription for Life Sciences Content.  Thought leaders,  
educators, analysts, consultants and practitioners will discuss  
content manufacturing processes, best practices, standards, software  
tools, and methods designed to help attendees understand how and where  
improvements can be made.

Keynote presenter, Joe Gollner, a structured information management  
expert, will discuss how life sciences organizations can leverage  
“intelligent automation” to ensure information quality. Featured  
presenter, Ann Rockley, president of The Rockley Group (http://www.rockley.com 
) and author of the best-selling book, “Managing Enterprise Content” (http://www.managingenterprisecontent.com 
), will help attendees understand the need for a “unified content  
model” to help improve quality, speed time-to-market, and reduce  
content creation, management and delivery costs. Jerome Nadel, Chief  
Experience Officer for Human Factors International (http://www.humanfactors.com/ 
) will tackle Web 2.0 technologies and their impact on health care  
providers. Content management technology analyst, Alan Pelz-Sharpe  
will provide an overview of the content technologies market, and  
localization and translation guru Maxwell Hoffmann of Welocalize (http://www.welocalize.com 
) will help attendees understand how to create content that  
communicates with non-English speakers at home and abroad.

Other presentations include: a review of what is required of  
organizations to create valid Electronic Common Technical Documents  
(eCTD); case studies of companies using a Microsoft Word solution to  
create labels that comply with the Structured Product Labeling (SPL)  
standard, and a demonstration of advanced scanning and recognition  
technologies that can help hospitals and medical facilities make  
electronic records from paper-based forms and medical records.

“Indiana is leading cluster for the health and life sciences, said  
Kristin Jones, Vice President, Business Development, Indiana Health  
Industry Forum (http://www.ihif.org). “Our ability to offer a complete  
spectrum of innovation, services, and product development is  
unequaled. Conferences, like this, continue to highlight Indiana and  
the Midwest and reinforce great perceptions of our capabilities.

"Innovation is not limited to inventing new drugs or medical devices,"  
says Scott Abel, conference program manager and publisher of the  
popular technology blog, The Content Wrangler (http://www.thecontentwrangler.com 
). "Innovation also means admitting that the content we create is a  
business asset, worthy of being managed efficiently. Most companies  
still don't see the savings potential of creating a repeatable process  
for creating, managing and delivering information to those who need  
it. They spend their time focusing on improvements made by  
outsourcing, off-shoring and budget-cutting. We aim to change that."

Media passes available upon request. Interviews with Scott Abel or any  
of the presenters at Documentation and Training Life Sciences may be  
arranged with Andrea Ridder at 317-696-7478 or andrea at levelsixpr.com

###

Submitted by Scott Abel

Scott Abel, The Content Wrangler
+1 317.466.1840   scottabel at mac.com
blog: http://www.thecontentwrangler.com
community: http://thecontentwrangler.ning.com

Documentation and Training Conference Series
     West -- May 6-9, 2008 Vancouver, BC
     Life Sciences -- June 23-26, 2008 Indianapolis, IN
     East - October 29-November 1, 2008, Burlington, MA

     Learn more: http://www.doctrain.com