[CMS-Forum] ANN: Toronto -> March 15-16 -> Information Modeling and Structured Writing Seminar

[Scott Abel]

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WORKSHOP: Information Modeling and Structured Writing
Toronto Mar. 15-16, 2004 - Sponsored by Toronto STC
Presented by The Rockley Group - Ann Rockley
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Our Information Modeling and Structured Writing Workshop is a two-day
in-depth workshop that will teach you what you need to know to begin
developing structured content supported by information models.
Information models formalize the structure of your content, providing
the framework upon which the unified content strategy is based.
Structured writing provides standards for creating reuseable content.
You can't successfully reuse content unless it is consistently
structured. Workshop attendees will learn how to create XML-ready
content models that support content reuse in a structured authoring
environment. In addition, this workshop will provide you with an
understanding of the technological options available, and guide you
toward best practices designed to help you avoid the pitfalls
experienced by others before you. Numerous real-life examples will be
used throughout the seminar.
 
You will learn
-   The business reasons for adopting a unified content strategy
-   How to create information models
-   Top-level and in-depth information analysis
-   How to identify different types of reuse
-   How to create
  -   Information product models
  -   Element models
  -   Structural reuse maps
  -   Content reuse maps
  -   Metadata
-   Understanding structure
-   How to write structured materials
-   Structured writing and information theory
-   Writing reusable, structured content
-   How to write to models
-   How to support your models
-   Authoring tools (e.g., MS Word, FrameMaker, XML editors)
-   Content management system (if using)
-   Delivery (publishing) tools (e.g., from Word or FrameMaker,
    using XSL stylesheets
     
Objectives
At the end of this workshop you will be able to:
-   Analyse your content
-   Develop information models
-   Write reusable structured content
-   Determine how to best support your models with your technology
 
Who should attend
-   Writers
-   Editors
-   Publishers
-   Information Architects
-   Software Developers
-   Business and IT Managers
 
Cost
Registration for this intense two-day one-day workshop is $1070.00
Cdn/$825.00 US per student. Register two or more students from the
same organization and get a $130.00 Cdn/$100.00 US discount per
student.

Learning materials, lunch, snacks, and a copy of our new book on
content management, Managing Enterprise Content: A Unified
Content Strategy, are included in the registration fee.

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To register  visit http://www.rockley.com/WorkshopRegister.htm
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The Rockley Group - www.rockley.com - 905.415.1885
Questions? Email us at moreinfo at rockley.com
 


Scott Abel
Content Management Strategist
14001 Mimosa Court
Noblesville, IN 46060 USA
317-774-8623 voice
801-697-0203 fax
abelsp at netdirect.net

www.thecontentwrangler.com